There are a lot of smart Thomas Sowell quotes in the store.

But only one keeps outselling the rest:

Why?

It doesn’t accuse.
It doesn’t insult.
It simply leaves no room for excuse-making.

And that’s exactly why it lands.
Because in a world obsessed with redistribution, it reminds people what fairness actually means:
Leaving other people’s earnings alone.

Some people buy the shirt to make a statement.
Some wear it to start arguments.
Some wear it knowing they don’t have to say anything else.

Whatever the reason, it’s become the one design we can’t keep off the best-seller list.

If you know why, you probably already own it.

If you don’t:
👉 Grab it here

Most people quote Sowell without ever reading him. They miss the full force of what he’s saying—because once you really read Sowell, there’s no going back.

He doesn’t just win arguments. He nukes the entire playing field.

I just dropped a curated list:
10 Books to Understand Sowell—and the World.
These books will mess you up (in the best way possible).

👉 Click Here to see the full list. 

Each one comes with a quick annotation from me:
Why it matters. What it demolishes. Why they don’t want you reading it.

If you’re tired of the gaslighting, the guilt-tripping, and the clown-world lies, this list is your intellectual weapon stash.

🔻 Read it.
🔻 Share it.
🔻 Use it.

Because ideas matter—and bad ones are running the world right now.

You didn’t just sign up for discounts.
You joined a resistance.

Most people sleepwalk through culture, nod along with nonsense, and treat groupthink like gospel.
Not here.

The Rational Ones is for those of us who still think—who still believe that truth matters, logic beats emotion, and a sharp quote can cut through a mountain of noise.

Here’s what you’ve just unlocked:

• 🔒 Early access to new drops

• 📬 Monthly quote drops with commentary you won’t get anywhere else

• 🗳️ A vote on what we make next

• 🎁 Surprise giveaways and insider perks

• 💸 10% off everything in the store — just use code SOWELL10 at checkout

First quote drop hits soon. You’ll know it when you see it.

Thanks for joining early. You’re not just a subscriber—you’re part of a smarter minority.

Let’s build something that lasts.

– Clay
Founder, Rational Goods